DITO Telecommunity Joins the Colorful Celebration of Bacolod’s 45th MassKara Festival

DITO Transforms Bacolod into a Vibrant Hub of Music, Culture, and Connectivity

DITO Telecommunity is back to bring smiles at this year’s MassKara Festival, one of the Philippines’ most anticipated cultural events. Now celebrating its Sapphire Anniversary in its 45th year, this month-long grand celebration of Bacolod’s rich culture and joyful spirit has earned the city the nickname “City of Smiles.” Known for its Carnival-esque street parades, featuring performers in colorful, ornamented masks and tribal wear, the festival is a vibrant reminder of Bacolod’s inauguration as a city.

Dedicated to connecting Filipinos and promoting local talent and festivities, DITO ensures to create meaningful connections in communities and strengthen Filipino culture through its advanced technology. In collaboration with the City Government of Bacolod, this year’s MassKara Festival is set to be even more thrilling with DITO’s vibrant lineup of activities.

The celebration kicked off with the MassKara Festival Grand Countdown Salubong last October 11, 2024. Get ready for the next few days as DITO brings special awards and cash prizes for various events. First, the Coronation Night for Miss Bacolod MassKara 2024 will take place on October 19, showcasing the city’s finest in beauty and talent. The Miss DITO Telecommunity 2024 special award will be given to the candidate who embodies confidence and passion for community-building. 

The TODO Na DITO sa MassKara ElekTROIKA Divas is a celebration of women in music, along with the TODO Na DITO sa MassKara Electric Float Parade on October 26. Bacolod’s Best Float of 2024 will be awarded to the parade’s most stunning display. This year's festival will wrap up with the exciting TODO Na DITO MassKara Street Dance & Arena Competition on October 27. The Unity Dance Segment will feature talented groups that will dance to the "TODO NA DITO" tune highlighting their creativity and the community's vibrant energy.

"At DITO, we believe our role as a telecommunications company goes beyond connectivity. We are here to empower communities, celebrate local heritage, and showcase Filipino talent. The MassKara Festival is the perfect platform to showcase Bacolod’s spirit, and we are thrilled to be part of this celebration of culture and creativity,” said Evelyn Jimenez, DITO Chief Revenue Officer for Consumer Business.

Experience the Excitement of DITO Days at MassKara 2024

DITO is set to bring a spectacular three-day celebration packed with excitement and entertainment at the DITO Corporate Block on Lacson Tourism Strip from October 25 to 27, 2024. 

Explore the vibrant and interactive DITO Experiential Hub featuring fun-filled and immersive activities, along with a cozy café for everyone to relax. Attendees can take home freebies with the purchase of DITO products, such as the Sim Starter and Level-Up mobile prepaid packs and FLEXPlan postpaid plans. They can also experience a home upgrade with the DITO Home 5G Postpaid WiFi, DITO Home 5G Prepaid WiFi, DITO Home Prepaid Starter Kit, and the newly launched DITO Home WOWFi, the world's first 5G RedCap technology for home use. With its affordable and accessible internet, this Home WiFi will truly make visitors say “WOW!”.

Bacolodnons can also look forward to the TODO Na DITO Contests on all DITO Days, where talented individuals will compete in the TODO Kantahan, TODO Sayawan, and TODO Gaming events. End each night with unforgettable memories as DITO brings the TODO Na DITO MassKara Concert. Enjoy amazing performances from popular artists, including Cup of Joe, known for their hit song “Tingin” on October 25, the dynamic P-pop group ALAMAT who sang “Maharani,” and the talented Hev Abi, popular for his song “Walang Alam,” both performing on October 26, along with other fantastic DJs and local artists, making it a celebration full of great music and energy.

As Bacolod gears up for the MassKara Festival, DITO is ready to power the city’s most awaited moments, keeping everyone connected as they celebrate the vibrancy and resilience of the Filipino spirit. For more details about DITO Telecommunity, check out @DITOphofficial on Facebook, Instagram, and TikTok or visit https://dito.ph/.

About DITO Telecommunity

DITO Telecommunity Corporation, is the newest major telecommunications provider in the Philippines after it was awarded a Certificate of Public Convenience and Necessity by the National Telecommunications Commission in 2019.

DITO commits to provide world class, fast, affordable, and secure telecommunications services that endeavors to connect and empower Filipino communities wherever they may be and aims to see a day where data access is no longer a privilege, but a right for everyone.

DITO is a Filipino company and is a consortium that includes Udenna Corporation and China Telecommunications Corporation. 

Gen Z Places Higher Value on Recommendations from Family and Friends Over Celebrities, Study Finds

A study by leading PR firm, Comm&Sense Inc., reveals that while celebrities might dazzle with their fame, it’s the heartfelt advice from close acquaintances that truly influences Gen Z’s purchasing decisions.

The study is part of Comm&Sense’s generational research titled "Common Ground: Pinoy Voices in New Media," which surveyed 400 Filipino Gen Z individuals aged 16 to 26 nationwide, examining their considerations when purchasing products and services.

Participants cited authenticity, relatability, and genuine experiences as key factors influencing their trust in recommendations.

Dr. Fernando Paragas, a professor at the University of the Philippines Diliman’s College of Mass Communication and lead researcher of the study explained, “Unlike the aspirational allure of celebrity endorsements, Gen Z appears to prioritize real-life experiences and genuine connections, finding greater resonance in advice from those they know and trust intimately.”

This Comm&Sense study revealed a significant shift in the landscape of consumer influence, showcasing the enduring power of personal relationships in an era dominated by digital influencers and celebrity endorsements.

Comm&Sense Managing Director Charlotte F. Reyes noted that this shift in consumer behavior has profound implications for marketing strategies aimed at Gen Z.

“To connect with Gen Zs, brands must move beyond surface-level endorsements and focus on building authentic relationships. Gen Z seeks trust and relatability, favoring recommendations rooted in real experiences over carefully crafted public personas,” said Reyes.

As Gen Z continues to redefine the rules of consumer engagement, understanding their preference for authenticity and personal connections will be essential for brands looking to capture their attention and loyalty.

Comm&Sense, a PR agency founded in 2005, is renowned for its #IntelligentPR approach, which combines data-driven insights with intuitive storytelling to create impactful narratives that resonate and deliver results. This innovative strategy has earned Comm&Sense numerous awards, including consistent nominations for Agency of the Year over the past five years.