Uratex Monoblock’s “Bawal ang Marupok” Campaign Returns with a Hilarious Bang in “Sulyap” Ad

Uratex Monoblock, the trusted Filipino plastic furniture brand in the market, amplifies its “Bawal ang Marupok” campaign with a hilarious bang reflecting Filipino values of resilience amidst challenges, facing it with a touch of humor, and finding joy within the struggle.

The landmark initiative “Bawal Ang Marupok” positions Uratex Monoblock as both a trailblazer and a standard of its own, with Uratex Monoblock receiving local certifications from the Department of Trade and Industry (DTI) and the Bureau of Philippine Standards (DTI-BPS), and the only brand to achieve Level 5 certification from the International Organization for Standardization (ISO), the highest plastic furniture standard in the country. The campaign was launched last year as part of the brand’s 30th anniversary.

In its recent short video advertisement, viewers are transported into a familiar scenario where a young girl, seated on a Uratex Monoblock, is seen admiring her crush from afar. Despite the girl’s funny and over-the-top antics and reactions, the Monoblock remains intact. The girl may have fallen, but the Uratex Monoblock remains firm and reliable, ready to support in any situation—a glaring testament to its durability, quality, and strength, even in the most playful of situations.

“For over 30 years, Uratex Monoblock has continued its promise of providing quality comfort to Filipino homes. Our distinctions reflect our unwavering commitment to excellence and customer satisfaction, which caters to our customers’ comfort and peace of mind. With this, our products have surpassed a series of tests, including stress and drop testing, and ergonomic assessments, to ensure the brand's promise,” said Mr. Dindo Medina, Business Unit Director of Uratex Monoblock.

Similar to the girl in the video, we encounter daily scenarios that are often seen as 'marupok' or fragile. Through this campaign, we are reminded to be wise and prioritize the quality and safety that Uratex Monoblock guarantees in every piece. Investing in these sturdy, quality home furniture items is essential to ensure the safety and comfort of your loved ones, backed by a safety seal and reliable seat load capacity. In addition to the certifications, Uratex Monoblock can withstand up to 200 kilograms of weight, equivalent to the weight of three full-grown adults.

Uratex Monoblock offers a diverse range of home essentials that are carefully crafted, ensuring that the brand caters to various consumer preferences and home aesthetics. With common essentials like the 101 Classic, Americana, and Sofie Chair, they offer traditional monoblock chairs found in conventional Filipino households, ensuring that each chair not only retains its familiar appeal, but also upholds Uratex’s standards.

On the other hand, they have a more trendy line that boasts innovative and contemporary designs such as the Olympia Armchair, Charlotte Bistro, and Marciana chair, seamlessly blending functionality and aesthetics and adding a touch of elegance and chicness to every living space.

This shared value of resilience forms the cornerstone of Uratex Monoblock's commitment to delivering products that withstand the test of time, ensuring that every piece enhances the comfort and quality of life for consumers, no matter the decade.

“With a longstanding presence in Filipino homes, Uratex Monoblock reflects the resilience and adaptability ingrained in Filipino culture. Just as Filipinos navigate life's challenges with determination and grace, Uratex products embody durability and longevity, making them enduring companions for generations to come,” shared Mr. Medina.

The “Sulyap” ad is just the first of the many exciting executions the campaign has in store for its renewed “Bawal Ang Marupok” campaign, showcasing not only Uratex’s superior products but also the indomitable Filipino spirit.

Don’t miss out on the laughter! Check out the surprising twist by watching the video on Facebook, Instagram, YouTube, and TikTok. For more information on Uratex and its products, visit https://uratex.com.ph/collections/monoblocs.

Chill out this Summer Season: Home Credit’s Top Refrigerators for your Refreshing Treats

Keep your treats perfectly chilled with these incredible coolers, now available at 0% interest installment rate

Now that summer is in full swing, we are all craving cool and refreshing treats and drinks to beat the intense heat and quench our thirst. Whether you want sweet treats like ice cream, soda or juice, or you simply fancy ice-cold water, having the perfect refrigerator to keep your refreshments chilled and ready to enjoy whenever you want becomes essential.

For those seeking the best refrigerator options this season, Home Credit, the country’s leading consumer finance company, offers a wide range of exceptional coolers ideal for storing your summer treats.

This season, you can get your hands on these home appliances at coolest deals thanks to Home Credit’s 0% interest deals. From March 15 to May 31, 2024, you can now upgrade your refrigerator and enjoy zero-interest installment plans ranging from six to 18 months.

If you are looking for the right cooling device for your treats and even groceries this summer, here are some refrigerators you can consider with varying sizes, styles, and functionalities that can satisfy your needs.

Enjoy excellent performance, spacious design for your treats with Panasonic

One option you can consider is the Panasonic Two Door No Frost Inverter with Econavi Technology Refrigerator, model NR-BP272VD. Boasting a capacity of 9.5 cubic feet, this refrigerator provides sizable cooling space, complemented by adjustable tempered glass shelves, a crisper drawer, and more to help you keep your treats and groceries organized.

Equipped with inverter technology supported by the Econavi function, this appliance delivers excellent cooling performance while reducing energy use. Additionally, it features a Prime+ Cooling function, making it ideal for chilling beverages this summer.

Experience consistent cooling for your summer refreshments with Condura

Adding to your list of choices is the Condura Two Door Refrigerator, model CNF-217I, with an 8.0 cubic feet capacity. Built with an inverter compressor, it ensures consistent cooling for your summer refreshments, be it frozen treats or cold drinks. This is coupled with the Multi-Airflow Surround Cooling System, which efficiently circulates cool air throughout the appliance, swiftly chilling the items inside your refrigerator and maintaining its temperature.

Showcasing a stylish look, this Condura appliance has enough storage and features compartments and durable tempered glass shelves to accommodate your needs, along with an LED light inside.

Leverage style, functionality for your refreshing treats with LG

For a refrigerator that perfectly fits your modern kitchen, consider the LG Two Door Smart Inverter No Frost Refrigerator, model GR-B202SQBB. Exhibiting a dark graphite finish, this LG appliance is ideal for small spaces, with its 7.2 cubic feet capacity. While it showcases a compact size, it delivers reliable and energy-efficient cooling performance, thanks to its Smart Inverter Compressor, making sure your stored items remain cold and fresh.

Its functionality is further enhanced by various features, such as adjustable tempered glass shelves, a crisper drawer, internal LED lighting, and more to cater to your needs, especially during this summer season.

Take advantage of the compact design packed with powerful cooling with Sharp

If you need a more compact refrigerator, there is also the Sharp Two-Door Inverter Refrigerator, model SJ-FTS07BVS-DS, featuring a 6.4 cubic feet capacity. Packed with J-Tech Inverter Technology, you can depend on this cooling appliance to keep your treats cold with its powerful performance without worrying about energy consumption.

Aside from that, it supports silent operation and avoids frost buildup, preventing the hassle of manual defrosting. It also boasts shelves built with tempered glass and other additional features to enhance your experience with this Sharp refrigerator.

Do not miss out on these top-notch refrigerators to keep your summer treats chilled! Seize Home Credit’s 0% interest promo by visiting any partner stores nationwide. For a quicker loan application process, ensure to get pre-approved by downloading the My Home Credit Loan App or speaking to a representative at a partner store. With these remarkable refrigerators, you can stay cool and enjoy your treats all summer long!

To know more about the latest updates from Home Credit Philippines, visit its official website, www.homecredit.ph. You may also follow its official Facebook, Instagram and TikTok accounts. Customers are also encouraged to download the My Home Credit App on Google Play to learn more about the latest promos and see what’s new in Shoppingmall.ph.

Get your appliance repaired or replaced from damages for no extra cost! It even extends your appliance's warranty for one year after the manufacturer’s warranty period has expired. Just add the Home Credit Protect Appliance Protection to your installments so you can enjoy peace of mind for up to two years for as low as P3 per day.

Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP).