Why is Online Marketing Important?

Online Marketing is defined as advertising or marketing efforts that use the web, social media platforms, and emails to drive sales or leads via electronic commerce.

In today's market, online marketing is considered to be a must for businesses no matter how big or small. It has proven to be crucial to the success and survival of one's company or brand. 

Here are some reasons why online marketing should be a key priority for businesses: 

1. Customers prefer to research or search online for products and services before making a decision. The internet is now the primary source for individuals to discover what to do, where to go and buy. 

2. Having an online identity adds credibility to the brand and company. Whether you create a website or a Facebook account, being visible online provides the customer with the confidence that one is real and current. 

3. Online channels help provide a better customer experience. It provides faster and more convenient transactions. It also helps customers stay connected with the brand. 

4. Due to the pandemic, more than 70% of the transactions are done online so, it's no longer practical to stick with the traditional brick and mortar stores. 

What is your Love Language?

Love is something that is so broad that it's subject to multiple interpretations, definitions, and manifestations. According to Dr. Gary Chapman, author of The Five Love Languages, people speak and understand emotional love in different ways. 

One is through verbal compliments, appreciation, and affirmation such as saying "I love you" or "You are beautiful." Others express their love through visible symbols of love such as gift giving where people manifest thoughtfulness through material things.  

Some express their love through acts of service like cooking a meal or preparing their loved one's needs. This may be considered a role or a chore but if done wholeheartedly and in a positive mindset, these are indeed expressions of love.

Physical intimacy or touch is also a way communicating affection. For married couples, holding hands, kissing, and embracing are very common love languages. 

Lastly, spending quality time is another great way to express love. However, this love language has been commonly taken for granted given that we have our fast-paced lives. 

This is something that Val and I realized when we were still in Metro Manila. We were so preoccupied with work and everyday stress such as traffic and chores that we stopped spending quality time with each other. 

Since then, we started having pampering sessions together. Here are some ideas that you might want to consider: 

Enjoy SPA services together

Pampering sessions are not just for women. Instead, couples can enjoy these together like getting their nails done. 

If you don't feel like getting your nails done, you can opt for a spot spa or massage treatments. 

Feel Good and Be Beautiful Dates. 

I have been telling Val that he is my reflection and I am his. As partners, we must look out for each other's welfare. We have to remind each other to never forget taking care of ourselves. Thus, some of our quality time together is spent when we either get a haircut or perhaps a waxing session. 

How about you what is your love language? Keep in mind that regardless of our choice, what's important is that we are able to give and feel love.