Haier Run for Future Possibilities Returns in 2025 with a Bigger Mission

MANILA, Philippines — Following the resounding success of its inaugural event, Haier Philippines is bringing back the Haier Run for Future Possibilities on May 25, 2025 (Sunday) at Block 20, MOA Complex, Seaside Blvd, Pasay City. Now on its second year, the run continues to blend fitness, fun, and a deeper purpose—supporting access to education for Filipino children.

The 2025 edition carries forward Haier’s mission to go beyond home innovation and give back to communities. For every step taken by participants, Haier will donate to initiatives aimed at improving learning opportunities for the youth—making each stride truly meaningful.

Race Details & Registration

Participants can choose among three race categories:

3K – PHP 900

5K – PHP 1,000

10K – PHP 1,200

All registered participants will receive a race kit that includes a singlet, RFID race bib, finisher’s medal, and a string bag. Runners in the 10K category will also receive an exclusive finisher’s shirt and bandana.

Registration is open until May 9, 2025, at 11:59 PM.

Interested participants may sign up through this official link:

https://rsrjevents.myruntime.com/.../haier-run-for-future...

Exciting Prizes for Winners

Haier will be awarding top finishers in both male and female divisions across all categories with high-value appliances:

10K Category

1st Place: T-Door Refrigerator

2nd Place: Top Load Washing Machine

3rd Place: Window-Type Air Conditioner

5K Category

1st Place: 43" Smart TV

3K Category

1st Place: Top Load Washing Machine

These prizes highlight Haier’s core commitment to creating smart, high-quality solutions that elevate everyday life at home.

A Run with a Cause

The Haier Run stands out not only for its premium prizes and festive atmosphere but also for its strong social advocacy. By tying every runner’s step to a greater cause, the event becomes more than just a physical challenge—it becomes a platform for meaningful change.

As Haier continues to champion innovation that cares, the Haier Run for Future Possibilities 2025 invites individuals and families to be part of a purposeful movement. Whether you're a competitive runner or a casual participant, your presence helps build a better, brighter future for the next generation.

For event details, visit: Haier Philippines Facebook Page

PH Returns to Biggest Stage for Children’s Books, with Expanded Presence and 120 Titles

Following a successful debut participation at the Bologna Children’s Book Fair (BCBF) in 2024, the Philippines is set to return to the world’s foremost event for children’s books, which will take place from March 31 to April 3, 2025, at the BolognaFiere Exhibition Centre in Italy. The country’s participation will be led by the National Book Development Board (NBDB), with support from thePhilippine Board on Books for Young People (PBBY) and the International Board on Books for Young People Philippines (IBBY PH).

Last year marked several milestones for the Philippine book publishing industry. Before its successful presentation at the Frankfurt Book Fair in October, the Philippines made waves in the book world with its children’s book sector being selected as the Country of Focus at the Asian Festival of Children’s Content in Singapore. This set the stage for the Philippines’ debut at the BCBF, where the country showcased over 100 children’s books in a dedicated stand.

For 2025, the Philippines is poised to build on last year’s success with an even more robust presence. The delegation will be represented by a talented group of children’s book professionals, including illustrator Fran Alvarez (Dancing Hands: A Story of Friendship in Filipino Sign Language), authors Faye Villanueva-Chelabian (co-founder of Kawangis Publishing), Liwliwa Malabed (Sampung Eroplano), Ergoe Tinio (Editor-in-Chief of Center for Art, New Ventures & Sustainable Development), and MJ Tumamac (co-founder of Aklat Alamid), alongside Eli Camacho (Product Development Manager at Adarna House), Sophia Garduce (Southern Voices Printing Press), and Isa Songco (co-founder of Kwentoon).

“This is another win for our children’s book sector, which is an enduring and vital part of our book industry. If our participation at the BCBF last year was an introduction to our children’s books, this year, we’re expanding our participation with a larger book curation focused on themes that represent the true nature of Philippine children’s stories: progressive, endlessly curious, and consider children as smart, imaginative readers with a great sense of agency,” said NBDB Executive Director Charisse Aquino-Tugade.

This year’s curation will feature 120 titles that explore a variety of themes, including Philippine culture, diversity, environmental awareness, and sense of self and community. This selection of early readers, middle grade, and young adult books features both old and new voices in the Philippine children’s book sector, highlighting the authors and illustrators behind one of the country's most widely read and translated genres.

Additionally, the Philippines will host a range of activities, including an art workshop for children, which will take place at the Philippine Embassy in Rome on March 29, 2025, from 3:00 PM to 5:00 PM. The event will feature two sessions: Mom’s Best Playdough Activities focusing on Philippine national symbols, and an art workshop by Liza Flores of Ang INK (Ang Ilustrador ng Kabataan), encouraging young participants to explore their creativity while learning about Filipino culture. On April 1, 2025, from 4:00 PM to 6:00 PM, the Philippine Collective Stand will host a reception, welcoming Ambassador Nathaniel G. Imperial and Consul General Elmer G. Cato, along with other representatives from the Philippine Embassy in Rome and the Philippine Consulate in Milan.

In addition to these, the Philippines is supporting a special Happy Hour event called Drink & Draw with the Philippines, organized by German Stories and the Frankfurter Buchmesse. This gathering will take place on April 1, 2025, at 5:00 PM in Hall 30, B24-C11.

Since 1964, the Bologna Children’s Book Fair has been the industry-leading fair where professionals working in children’s content from all over the world meet for networking, rights selling, and other opportunities for cross-media adaptation, as well as expand their knowledge in the art of creating children’s books through fora, workshops, exhibits, talks, and other activities. Over 25,000 visitors attend the BCBF every year.

This year, the BCBF will feature 1,500 exhibitors from approximately 90 countries and regions around the world. The Philippine country stand will be located at Hall 29, B24-C23.

For industry professionals looking to attend the Bologna Children’s Book Fair, tickets can be purchased at https://www.bolognachildrensbookfair.com/en/visitors/ticket-online/1131.html