Get More for Less with Pertua’s SF-10 and SKY-100: Affordable Fully Synthetic Oils with 2x the Mileage

Looking for high-quality engine oil without breaking the bank? Pertua, a trusted name in innovative lubrication, introduces SF-10 for gasoline engines and SKY-100 for diesel engines — two of the most affordable fully synthetic engine oils available in the Philippines. What’s more, these oils offer 2x more mileage than other fully synthetic oils, ensuring excellent value and performance.

Enduring Power, Protection, and Savings

● SF-10 is formulated to provide exceptional lubrication for gasoline engines, keeping cars, SUVs, MPVs and Crossovers running smoothly under various conditions​.

● SKY-100 is a fully synthetic diesel engine oil suitable for a wide range of diesel-powered vehicles such as SUVs, MPVs, and Light Trucks.

Powered by DuraSyn Technology

Both oils are powered by Pertua’s proprietary DuraSyn Technology, which minimizes engine friction, reduces operating temperatures, and extends oil drain intervals. With these products, 

drivers can expect prolonged engine life, fewer oil changes, and fuel savings​.

Exceptional Value in the Market

Pertua SF-10 and SKY-100 are among the most cost-effective options for fully synthetic oils, delivering 2x the mileage of competing products. Whether you're an everyday driver or a performance enthusiast, Pertua provides an excellent balance of protection and value for your money.

Make the Switch Today

Why settle for less? Upgrade to Pertua’s SF-10 and SKY-100 and experience enhanced performance and savings. SA PERTUA, MAY ILALAKAS PA!

For more information, visit pertua.com.

GCash and Zolo Forge Partnership to Combat E-waste

Groundbreaking partnership addresses tech industry’s growing environmental challenge

GCash, the Philippines’ leading finance super app and largest cashless ecosystem, is proud to announce a new partnership with Zolo, a global leader in sustainable IT Asset Disposal (ITAD) solutions and a trusted full-service provider of IT asset management. This collaboration aims to minimize the environmental impact of electronic waste by responsibly refurbishing and reselling unused devices.

According to The Global e-Waste Monitor 2024 report, the Philippines generated 540 million kg of e-waste in 2022, with lack of access to proper e-waste disposal facilities as one of the key contributors to this challenge. E-waste is one of the biggest challenges of the digital age, and GCash is leading the way in managing its carbon footprint and promoting responsible e-waste management.

“By finding ways to extend the life of devices and embracing creative approaches to repurpose and recycle, we’re doing more than reducing waste—we're advocating for a sustainable economy, one where resources are reused, valued, and given new life,” said Pebbles Sy, chief technology and operations officer at GCash. “This collaboration proves that when like-minded organizations join forces, we can achieve so much more for the planet and our communities.”

Zolo, an Australian company with operations in the Philippines and a carbon-neutral company that helps businesses manage their IT assets sustainably, shares GCash’s vision of a greener planet. By extending the lifecycle of electronic devices, Zolo helps conserve resources and reduce the demand for new materials.

“It is a pleasure for us as someone who is trying to push the boundaries of sustainability to find a partner that we can do this with. It is not easy in the Philippines to find such a partnership,” said Saar Herman, country manager at Zolo. “At Zolo Philippines, we are deeply committed to bringing sustainability into places, companies, and communities.”

This partnership aligns with GCash’s ongoing efforts to promote sustainability, which include its GForest initiative. Launched in 2019, GForest has evolved from a reforestation effort into a significant eco-movement, now encompassing agroforestry to support the livelihoods of local communities. By working together, GCash and Zolo aim to inspire other organizations to adopt sustainable practices and contribute to a healthier planet. To date, over 2,810,000 trees have been planted by the movement created by GForest, covering 11,600 hectares and providing incremental livelihood to 8,600 farmers.

Meanwhile, proceeds of GCash’s partnership with Zolo will go to the ABS-CBN Foundation, a non-profit organization active in environmental stewardship and community service.

“GCash has created a movement that allows millions of Filipinos to participate in meaningful action to protect the environment and combat climate change. Now, we’re leading the charge for another movement—addressing e-waste and expanding the lifecycle of unused devices,” stated CJ Alegre, sustainability head at GCash. "We are forging a sustainable legacy. Together, we are pioneering a sustainable revolution in fintech where every transaction brings us closer to a greener future.”

Order PSA Documents Online at PSAHelpline.ph: Allow Someone in Your Household to Receive It

PSAHelpline.ph provides a user-friendly online platform that simplifies the process of obtaining vital documents. By eliminating the need for physical visits to PSA offices, customers can conveniently place their orders online and select their preferred payment method. Once the order is processed, the documents are securely delivered to the designated address.

To maintain the highest standards of security, PSAHelpline.ph requires the physical presence of the certificate owner or authorized requester at the time of delivery. A valid government-issued ID is necessary to verify the recipient's identity and authorize the release of the documents. This stringent verification process safeguards against unauthorized access and ensures that the certificates reach the intended individuals.

Recognizing that unforeseen circumstances may arise, PSAHelpline.ph offers a flexible solution: the Authorized Representative feature. This allows customers to designate a trusted adult household member to receive the documents on their behalf. The authorized representative must present a valid government-issued ID to the courier to claim the certificates. By providing this option, PSAHelpline.ph aims to cater to the diverse needs of its customers and enhance the overall delivery experience.

How does the Authorized Representative Delivery Option Work?

PSAHelpline.ph offers flexibility for those who can't personally receive their documents. You can easily designate an authorized person to receive your PSA certificates on your behalf. This is especially useful for busy individuals or those who might not be available during delivery times.

Upon selecting the Authorized Person to Receive option, the applicant will be sent two emails. An email outlining the order details and payment instructions and a separate email providing a guide for appointing an authorized representative to receive the PSA certificate.

1. Simply click the "Authorized Person to Receive Form" button that is found in the email. This will direct the applicant to the authorized representative page.

2. In the page where you assign an Authorized Person to Receive, click ‘Next” if the applicant agrees to assign an authorized representative who is at least 18 years old and resides in the same household.

3. Applicant chooses an ID from the list to be uploaded and validated.

4. Applicant scans the QR code or uploads a clear image of the ID selected. The system will verify the details on the uploaded ID. To ensure successful validation, make sure the personal information on the ID matches the information provided in the order form.

5. If the uploaded ID is a National ID, the applicant will undergo a face verification process to confirm their identity as a real person.

6. Fill out the form with the personal and contact details of the assigned authorized person to receive.

7. Read and verify the information. If everything is correct, click the ‘Sign Letter of Authorization’ button

8. The Authorized Person to Receive will be successfully assigned with the summary of details shown.

9. If your order is not yet paid, you can now proceed to the payment section.

Your authorized person to receive is now ready to accept your PSA certificate! Just a friendly reminder: have them show a valid ID to the courier for smooth verification and document release.

Exciting updates are coming this New Year! PSAHelpline.ph (https://orders.psahelpline.ph) is always working to improve things, with new features and even more convenient service delivery. 

Home Credit Philippines promotes a healthier lifestyle with Takbo #ParaSaLife

Home Credit Philippines (HCPH), the country’s leading consumer finance company, is taking a significant stride toward promoting wellness and community engagement with its first-ever fun run, Takbo #ParaSaLife. Set to happen on Feb 16 at Parqal in Aseana City, this event invites Filipinos to kickstart the year on a healthy and active note.

Organized in partnership with WeKenRun, a local running group established by well-known marathon coach Ken Mendiola, Takbo #ParaSaLife caters to all levels of runners with race categories of 1K, 3K, 5K, and 10K.

With this initiative, HCPH strengthens its commitment to empowering Filipinos to live more rewarding lives. Beyond offering financial solutions, the company seeks to promote holistic well-being—encompassing physical, mental, and emotional health—by creating opportunities for communities to come together and embrace a healthier lifestyle.

“Home Credit is committed to empowering Filipinos to live the life they deserve, and this extends beyond financial well-being. Beyond providing financial services, with this run we are encouraging Filipinos to improve their overall well-being, enabling them to do more #ParaSaLife,” Sheila Paul, Chief Marketing Officer of HCPH said.

Takbo #ParaSaLife is open to all participants, from HCPH employees, family, friends, and customers to fitness enthusiasts and those beginning their wellness journey. Registration fees vary by race distance: PhP500 for the 1K, PhP900 for the 3K, PhP1,000 for the 5K, and PhP1,200 for the 10K. Each category includes exciting perks such as an event shirt, finisher’s medal, loot bag, and bib holder, depending on the selected distance.

“This initiative is about more than just running. It is about building a community that supports one another in achieving better health and wellness. We hope this event will inspire individuals to build lasting, healthy habits that empower them to achieve more life goals,” Paul added.

Freebies await all participants, and podium finishers in the 10K, 5K, and 3K race categories can look forward to exciting cash prizes. Winners in the 10K category will each receive PhP10,000, with PhP8,000 awarded to second place and PhP6,000 to third. In the 5K category, the first-place winners will take home PhP6,000, followed by PhP3,000 for second place and PhP2,000 for third. For the 3K category, the champion will earn PhP3,000, while second and third place will receive PhP1,500 and PhP1,000, respectively.

Events like the Takbo #ParaSaLife are more crucial than ever, especially in light of recent data from the World Health Organization (WHO) that highlighted the global rise in physical inactivity, a major risk factor for chronic diseases. The Philippines is among the countries with the highest rates, with 39.7 percent of the population affected by the lack of physical activity.

Sign up for Takbo #ParaSaLife today and take a step toward a healthier, more rewarding life! Visit this link to register and learn more about this exciting event.

To know more about the latest updates from HCPH, check out its official website, www.homecredit.ph. You may also follow its official Facebook, Instagram, and TikTok accounts.

Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP).

Ready, Set, Row! Seminar Explores Client-Agency Synergy for Winning Campaigns

Advertising campaigns often thrive on collaboration, but aligning creative visions of clients and agencies can be a challenging matter in the process. To know how to navigate and overcome these differences, fourth-year Advertising and Public Relations students from Polytechnic University of the Philippines (PUP) are set to host “Ready, Set, Row! Staying in Sync for Bigger Waves and Bigger Wins” on February 4, 2025 at PUP Bulwagang Balagtas.

The event will invite esteemed leaders from the client and agency side, where each will thoroughly discuss how they develop an advertising campaign and how they address creative challenges. It will also include a forum where both speakers will exchange conversations about achieving success in campaigns.

As part of the majestic return of AdCongress on its 21st year entitled “OlympiAD: Championing the Future of Advertising and Public Relations”, the seminar will also feature engaging discussions on how both forces keep up on new trends and emerging technologies in the brand and advertising industry that will inspire attendees to deliver impactful campaigns in the future.

Since its launching, PUP AdCongress has remained steadfast in becoming an avenue for students to learn from the industry professionals and enhance their knowledge in the field of advertising and public relations. The tradition continues with a series of seminars, which includes the highly anticipated “Ready, Set, Row!” on the lineup this year.

Whether you’re a marketing professional, an aspiring advertising practitioner or someone who simply wants to gain new insights from industry experts, this event welcomes everyone to attend. For registration and more information about the event, you can visit BAPRS1NAGTALA Facebook page.

Innovating for Tomorrow: LG Launches Air Solution Showroom and Academy in Cebu

In a milestone event that highlighted innovation, collaboration, and education, LG officially opened the LG Air Solution Showroom and Academy last December 12, 2024, in Mandaue City, Cebu. The ceremony, held to foster connections with industry professionals, educators, and prospective customers, also marked the launch of a facility dedicated to showcasing LG's latest air solutions.

A ribbon-cutting ceremony was led by LG Philippines Managing Director, Mr. Nakhyun Seong, joined by representatives from SAC dealerships, contractors, and educators from the Cebu Institute of Technology University. Attendees witnessed the unveiling of the new showroom and academy designed to be a hub for showcasing and learning about LG’s latest Air Solution technologies.

Guests were treated to an exclusive first look and guided tour of the state-of-the-art facility featuring LG's latest innovations in air conditioning.

LG Philippines Managing Director, Mr. Nakhyun Seong, expressed his excitement in this milestone event with the opening of the LG Air Solution Showroom and Academy "As a global leader in the HVAC market, LG is privileged to be given the opportunity to share our knowledge and expertise through this academy. With our technologically advanced products, we hope to contribute towards making energy-efficient business solutions more accessible here in Cebu."

Showcasing Innovation: Multi V i and Multi V Water 5

Capturing the attention of attendees with cutting-edge technology and unmatched performance are the Multi V i and Multi V Water 5 systems. These products stand out for their energy efficiency, reliability, and advanced cooling performance — qualities that align with modern needs for sustainable solutions.

The AI-driven Multi V i analyzes user behavior, automatically adjusting to the room’s temperature, occupancy, and humidity for a centralized, energy-efficient, and balanced indoor climate. Designed to enhance comfort and energy efficiency, it uses AI Energy Management and Optimized Space Control for powerful performance that adapts in real time. With a flexible 26HP single-unit capacity, it can scale up to 96HP by combining up to four units, making it highly customizable to meet the needs of any space.

The Multi V Water 5 is an efficient and compact water-cooling system, ideal for flexible installation. Featuring a high-efficiency inverter scroll compressor that operates from 20Hz to 150Hz, it ensures optimal performance with minimal vibration and noise. The system enhances energy efficiency by optimizing heat exchange, particularly in high-rise buildings. Variable Water Flow Control further reduces energy consumption by adjusting the water flow for partial loads. Even in extreme outdoor conditions, the Multi V Water 5 remains a reliable, high-performance solution.

This achievement marks a new chapter in strengthening partnerships and advancing innovation in the HVAC industry, with LG leading the way in energy-efficient solutions for a sustainable future. Life’s Good when innovation drives change, creating a lasting impact on the world. 

How will Generation Beta differ from the Millennials and Gen Zs?

Generation Beta or Gen Beta refers to the individuals that will be born around the year 2025 and onwards. At this point in time, Gen Beta is quite young and almost everything concerning them is conceptual. However, when compared to the Millennials just like me (those born between 1981 and 1996) and the Gen Zs who were born between the years 1997 and 2012, certain characteristics that set them apart emerge to the fore based on the trends, the technological advancements and well societal changes as a whole.

1. Technology & Digital Natives

Gen Beta: These kids will be surrounded by advanced technology from the day they are born. They will be exposed to AI, 5G and 6G networks, AR, VR, and maybe brain-computer interfacing. For them, growing up with these technologies would be the norm.

Gen Z: They are often depicted as emerging ones with smartphones and steady social media, so growing up during the ‘revival’ phase of technology seems not to be something they have been accustomed to since they were born.

Millennials: The appellative generation X is a combination of the alphabet and the number, and it bears the impression of a demographic group. This generation is assumed to fill the period between the years 66.

2. Communication & Social Interaction

Gen Beta: Communication for Gen Beta might revolve around highly personalized, voice-activated assistants, AR/VR spaces, or even holographic interactions. With AI deeply embedded in their lives, they may communicate through advanced virtual avatars, enabling more immersive experiences. 

Gen Z: Known for preferring visual communication (think TikTok, Snapchat, Instagram Stories) and short-form content, Gen Z tends to favor speed and creativity in how they connect. They're also very conscious of digital privacy and safety. 

Millennials: Millennials laid the foundation for many social media platforms and are the "transitional generation" from pre-internet to full digital immersion. They value social media engagement, but often with a focus on both personal expression and connection. 

3. Values & Social Awareness 

Gen Beta: Likely to inherit heightened social awareness, including a more nuanced understanding of sustainability, AI ethics, and mental health. Their worldview will be shaped by accelerating environmental challenges and global connectivity. 

Gen Z: Already highly concerned with social justice, environmental issues, and inclusivity, Gen Z has been vocal about topics like climate change, gender identity, and racial equality. They expect brands and institutions to align with these values. 

Millennials: Millennials were at the forefront of movements like "buying local" and pushing for workplace flexibility. They also began raising awareness of mental health but often balance these ideals with a desire for personal success. 

4. Work & Education

Gen Beta: Education may be highly personalized with AI-driven learning platforms, immersive virtual classrooms, and potentially, even more decentralized models, such as self-paced learning through virtual tutors or holograms. Gen Beta might also witness the rise of fully automated workplaces, where human roles are more specialized and creative. 

Gen Z: Highly pragmatic, Gen Z is entering the workforce in an environment marked by the gig economy, remote work, and a demand for purpose-driven jobs. They are digitally fluent and expect flexibility, diversity, and innovation in the workplace. 

Millennials: Millennials pioneered the rise of remote work and the gig economy. They value work-life balance, meaningful work, and flexibility, which were not mainstream ideals before their time. They also led the charge in advocating for mental health resources in the workplace. 

5. Global Connectivity & Culture

Gen Beta: Will likely see an even more interconnected world with a seamless flow of information, with borders becoming less significant, culturally and socially. Global challenges like climate change, artificial intelligence ethics, and pandemics will shape their worldview.

Gen Z: Gen Z is already part of a globalized world, with the internet allowing them to connect with peers across continents. They are more likely to have multicultural identities and be open to cross-cultural exchanges. 

Millennials: Millennials experienced the rise of global connectivity, from social media to global economic shifts. Many were the first to experience studying or working abroad in large numbers, helping make globalization more widespread. 

6. Consumer Behavior

Gen Beta: Will likely expect hyper-personalized experiences and products. Artificial intelligence and automation will offer highly tailored content and advertisements, and they might have more of a passive consumer experience, where AI anticipates their needs. 

Gen Z: Often described as "anti-consumerist" in some ways, they value authenticity, sustainability, and transparency in brands. They are less brand-loyal than Millennials and seek brands that align with their values.

Millennials: Millennials are still very active consumers, though they also prioritize experiences over material goods. They value convenience, brand loyalty, and are more likely to spend on tech and experiences rather than products. 

In short, each generation has distinct characteristics shaped by the technological, cultural, and social influences of their time. While Gen Beta will be more immersed in cutting-edge technology and an increasingly AI-driven world, both Millennials and Gen Z have already started shaping trends in terms of digital engagement, values, and work culture, making them pivotal in setting the stage for Gen Beta’s experiences.