Valentine’s Day may be
over but love is still in the air. With Sun Life Financial’s latest promo
dubbed “Coffee with Piolo,” Facebook users can go on a virtual coffee date with
brand ambassador Piolo Pascual, and even win a trip to Dubai while at it.
To
join, users simply log on to Facebook, visit Sun Life’s Facebook page and click on the “Coffee with Piolo” app. After entering the
required details, the user should click “Submit” to generate a personalized
“Coffee with Piolo” video.
“Each
‘Coffee with Piolo’ video bears a message specifically tailored to the user’s
financial needs. We’re very excited about this because it allows us to
communicate with our clients in a digital manner, without losing the personal
touch that is part of the Sun Life brand of service,” said Sun life Chief
Marketing Officer Mylene Lopa.
After
generating the video, the user may share it on Facebook, Twitter, or Instagram
to qualify for the raffle, where 20 Sun Life Prosperity Cards worth Php 5,000
each and a trip for two to Dubai are up for grabs.
“This
is just one example of how Sun Life always strives to be creative in the way it
communicates the importance of having money for every stage of their life to
ensure financial security. We hope that this will inspire more Filipinos assess
their financial goals,” Lopa said. “At the same time, we wish to remind them
that this is a journey they need not pursue alone. Sun Life is here to guide
them every step of the way.”
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